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<title><![CDATA[麦田的读书生活]]></title>
<link>http://maitian.blog.techweb.com.cn/index.shtml</link>
<description><![CDATA[麦田的读书生活]]></description>
<item>
<title><![CDATA[博客已经过时了。。。。。。]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/200873145319.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">作为一个活跃的博客（</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">Blog</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">）作者，三年多以来，我一直坚持更新一个专业博客《</SPAN><SPAN lang=EN-US><A href="http://maitian.blog.techweb.com.cn/"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin"><SPAN lang=EN-US>麦田的读书生活</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">》。在这份基本上保持每周更新的博客上，我一直以“自媒体”的模式，几乎全部文章都围绕互联网网站运营，尤其是社区和电子商务方面内容。这份博客给我带来了一些所谓“名声”和快乐，带来了非常高的访问量——但现在，我却在认真思考一个问题：是不是应该关了这个博客。</SPAN><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">因为，博客（</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">Blog</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">）已经过时了。</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">尘埃落定的博客。</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">博客一诞生就存在两种属性，“自媒体”属性和“交互”属性。以国内来说，娱乐界的徐静蕾，文化界的王小峰、和菜头，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">IT</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">界的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">keso</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">等等，他们的博客全都是“自媒体”；而散落在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">qzone</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，百度空间千万普通人的博客日记，他们的博客全都是“交互”属性。这两类属性的博客无论从传播模式还是“功效”上来说，截然不同。在中文博客发展历史上，曾经出现过两类博客谁算“正宗”的争论，但现在看来，这是一个“伪问题”。两类博客都是博客。此外，中文博客网站排位之争，也尘埃落定——从“自媒体博客”来说，新浪做到了老大；从“交互博客”来说，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">qzone</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">做到了老大。<B style="mso-bidi-font-weight: normal">新浪和</B></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">QQ</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，就是中文网络的——博客双雄。</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: Calibri">War is over</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">。</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">现在反思这场时代性的“战争”，有一些比较有趣的结论：</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，</SPAN><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Calibri; mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">所有挟持“博客”概念（应用）的新兴网站，即使获得了投资，也都败于老牌网站的品牌优势（新浪）和用户优势（</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">）。即：概念（应用）</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">+</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">资本＜品牌或用户</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，</SPAN><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Calibri; mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">因为我自己的工作经历（曾就职于某博客网站），所以我认为，新兴网站其实有过可能赢得老牌网站的机会“窗口期”；但在关键时刻，新兴网站既没有建立起“品牌”，又没有建立起“用户”，错失良机</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，</SPAN><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Calibri; mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">“博客”这个当时的新兴概念，自身存在的上述“双重属性”，也客观上使得竞争的优势天平，偏向老牌网站——<B style="mso-bidi-font-weight: normal">博客的“自媒体”属性，更有利于已经有“品牌”的网站，所以新浪会赢；博客的“交互”属性，更有利于已经有“用户”的网站，所以</B></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">QQ</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">会赢</SPAN></B><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，</SPAN><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Calibri; mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">但最具有戏剧性的是，恰恰也是因为博客自身的“双重属性”，使得“博客”只是互联网的过渡性产品（应用）——“自媒体”属性，不如“网络媒体（门户）”有效；“交互”属性，对低端用户的要求又过高。</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，</SPAN><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Calibri; mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">其实我想说的是，博客，就是一个先天就“不完善”的应用；博客，就是一个缺乏商业价值的应用。因此无论“自媒体”，还是“交互”，哪条路走起来都很难，而且商业化方面，效率都不高。</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">6</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，</SPAN><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Calibri; mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">诸位，为什么这么多人，这么多年，做博客做的这么累；诸位，因为我们在一个几乎不可能成功的战场上，试图完成不可能之任务。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">7</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，“博客过时了”并不是说个人以“博客”或“日记”这种方式，持续写作、表达的欲望会“过时”；每个人都有文字表达的欲望，这种欲望永远不会“过时”。只是在“博客时代”，这种欲望由“博客”工具来实现；但在“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">SNS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">时代”，这种欲望由</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">sns</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">网站“日记”工具来实现。事实上，几乎所有</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">sns</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">网站都有“日记”功能区块，即承担这种文字表达欲望。传统的博客应用，会成为</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">sns</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">应用的一个子集。</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">SNS</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">是“博客终结者”。</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">最近</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">火了，很多人看到的是“校园”或“白领”。我认为那只是表象。我曾经写过《</SPAN><SPAN lang=EN-US><A href="http://maitian.blog.techweb.com.cn/archives/2007/2007114215424.shtml"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin"><SPAN lang=EN-US>巴别塔的倒掉：</SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">Facebook</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin"><SPAN lang=EN-US>和</SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">Google</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin"><SPAN lang=EN-US>之争的真相</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">》，提到</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的一些本质特性。但我现在认为，<STRONG>以</STRONG></SPAN><STRONG><SPAN lang=EN-US style="FONT-FAMILY: Calibri">Facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">为代表的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">SNS</SPAN>的真正力量，是“博客终结者”——SNS应用在“自媒体”和“交互”两方面，都比博客应用更具有效率</STRONG><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">。博客完成了网民的“主体性”，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">SNS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">将完成网民的“主体间性”。详细分析不展开了。</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">集中的门户——分散的博客——集中的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">SNS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">，互联网的发展就是这样不断螺旋上升、前进。</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">（完）</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">后记：</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">上文的思考仅是我对网站发展模式和脉络的思考，纯粹个人观点，不针对任何网站，尤其是博客网站。没准我的思考是错的呢，所以现在做着博客的哥们，不要介意。：）</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">另外透露一下，我确实在考虑永久关闭“麦田的读书生活”博客，而只在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">个</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">SNS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">类型网站交流，朋友们可以去那里找我：</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">蚂蚁网（</SPAN><SPAN lang=EN-US><A href="http://www.mayi.com/people/41/"><SPAN style="http://blog.techweb.com.cn/FONT-FAMILY: Calibri">http://www.mayi.com/people/41/</SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">）</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">5g</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">（</SPAN><SPAN lang=EN-US><A href="http://maitian.5gsns.com/"><SPAN style="http://blog.techweb.com.cn/COLOR: #0066cc; FONT-FAMILY: Calibri">http://maitian.5gsns.com/</SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">）</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">Techweb</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">同事录（</SPAN><SPAN lang=EN-US><A href="http://home.techweb.com.cn/756"><SPAN style="http://blog.techweb.com.cn/FONT-FAMILY: Calibri">http://home.techweb.com.cn/756</SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">）</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri"></SPAN></o:p></SPAN></P>]]></description>
<author>麦田</author>
<pubDate>2008-7-3 14:53:00</pubDate>
</item>
<item>
<title><![CDATA[蚂蚁网上线3个月发展分析]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/2008618233758.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">随着“</SPAN><SPAN lang=EN-US><A href="http://www.mayi.com"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>真人美女，秒杀</SPAN></SPAN><SPAN style="FONT-FAMILY: Times New Roman">PK</SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”活动上线，蚂蚁网最近几天又渐渐获得业界关注。一些朋友关注到蚂蚁网</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个月的发展速度，在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">msn</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">上反复询问我。想想</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个月前，新版蚂蚁网刚刚上线时，</SPAN><SPAN lang=EN-US><A href="http://maitian.blog.techweb.com.cn/archives/2008/20083513362.shtml"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>业界是多么的怀疑</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">；但其实这</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个月，我们做的并不够好，只有将近</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">20</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万新增用户，略低于我们预先的计划。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">不过聊以安慰的有两点：第一，这</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">20</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万用户中，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">IT</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">人士非常少，活跃用户各行各业都有（就是没有所谓“小姐”——对于这些情色相关内容，蚂蚁网一律删除，零容忍），这符合我们预定目标；第二，我们没有为这</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">20</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万用户花</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">分钱推广费用。总之，</SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">3</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个月，零推广，接近</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">20</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万白领用户，这是蚂蚁网新版上线以来的基本情况</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在先前，一些业界评论家在讨论</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网站的时候，都不把蚂蚁网算在内。比如有人说，“蚂蚁网，可以被忽略了吧？”。呵呵。在被“忽略”中，我们不浮躁，不急躁，踏踏实实做我们自己的事业。我过去说过，蚂蚁网团队对</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的理解和实务，在国内位居前列，我现在亦如是观。。。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">因此，我们欢迎真正有勇气，真正想创新的年轻朋友，真正能踏实做事的朋友，加入蚂蚁网团队。目前招聘两名成员：</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; mso-list: l0 level1 lfo1; tab-stops: list 18.0pt"><SPAN lang=EN-US style="mso-fareast-font-family: 'Times New Roman'"><SPAN style="FONT-FAMILY: Times New Roman; mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">1，</SPAN><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">熟练</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">.net</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">开发工程师</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">名</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; mso-list: l0 level1 lfo1; tab-stops: list 18.0pt"><SPAN lang=EN-US style="mso-fareast-font-family: 'Times New Roman'"><SPAN style="FONT-FAMILY: Times New Roman; mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">2，</SPAN><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">产品经理</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">名</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">有意者请将简历发往：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">libing#gmail.com</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。谢谢。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">诸位，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个月以后，再见。：）</SPAN></SPAN></P>
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<author>麦田</author>
<pubDate>2008-6-18 23:37:00</pubDate>
</item>
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<title><![CDATA[51是怎么发展起来的]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/20085281236.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">好久没写博客，懒得写。自己不写，倒是看了很多。基本都不靠谱。越发觉得国内的互联网业界浮躁，很少出现让我惊艳如美国的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">danah boyd</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。她在一次会议上，第一句话就说：“关键问题是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">network</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，还是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">networking</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”。太精辟了。国内互联网评论，就缺乏这样单刀直入的力量。因为观察不深刻，当然总结也不深刻。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">国内互联网博客，尤其不能看的是技术人员写的。当然，我不是说他们都不靠谱；但他们写的业界观察博客，不靠谱的比例，畸高。其实做什么事，写什么博；如果换了我天天写博讨论网站架构，底层数据，算法等等，大家肯定认为这是胡说八道——那么，为什么技术人员就能对运营问题指点江山呢？并且肯定就是真知灼见呢？没道理。不专业。这里有一种技术的傲慢。其实很傻。所以国内多数技术背景的人，写的讨论业务的博客；大家反着看，就基本靠谱了。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">当然做业务的人写的博客，也有很多不靠谱。比如，前段时间有个哥们，找到我，要给我们做的</SPAN><SPAN lang=EN-US><A href="http://www.mayi.com/"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>蚂蚁网</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">指点江山，拿我们和也在做</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">sns</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">xx</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">xx</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网比较。有一大堆絮叨，把我听烦了。问：你估计一下蚂蚁网、</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">xx</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">xx</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这三个网站，每天新增用户各是多少？他说他不知道。我说你连这个都不知道，你凭什么来指导蚂蚁网？我告诉你蚂蚁网每天新增用户是他们的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">5-10</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">倍，你相信吗？你肯定不信啊。但这是真的。所以，你还是先回去数数数，数清楚了再来指教我。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">说这个因为引发我今天写博，是看到了这篇文章，</SPAN><SPAN lang=EN-US><A href="http://benxiaoya.blog.techweb.com.cn/archives/2008/2008527185951.shtml"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>《让我郁闷的</SPAN></SPAN><SPAN style="FONT-FAMILY: Times New Roman">51.COM~~~</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>！！！》</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。这篇文章很标题党啊。哈哈。其实是夸</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的一篇文章。但我从来不怀疑博客是软文，我相信这篇文章的作者董柏宏是诚恳的。但是，他的文章中，最重要的一个地方，绝对写错了。我纠正一下。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">董文中说，“但</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的推广我觉得是来自庞升东的小聪明，那个时候，在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">上很流行一些让人很容易转发和记住的图片</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">~~~</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">细心的人会发现<B style="mso-bidi-font-weight: normal">每个病毒式的图片下面都有“</B></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51.COM</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”，就这个让</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51.COM</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的流量狂飙</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">~~~~</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”。<B style="mso-bidi-font-weight: normal">这个说法是完全错误的</B>；如果有做网站推广的人，借鉴这个思路，肯定被带到沟里了。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">真相是，如果是图片水印中有网站链接，用户只能在浏览器地址中，手工输入链接访问目标网站；这样对用户来说，是一个极小概率的操作，不可能带来大流量。我做过一次测试，如果我的图片内容带水印，页面访问量是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万的话，从这个页面主动访问目标网站不到</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。万分之五的转换率。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">庞升东如果真的像董柏宏那样，依靠是图片水印这个“小聪明”，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">早就偃旗息鼓了。那么，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的流量，尤其是初始阶段的流量是怎么来的？我有数据，可以提示的确是从</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">qq</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">来的，这里就不详说了。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">其实更进一步说，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的用户来源于——钱。我觉得太多的人不了解</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">了。过去不了解它，乱骂它；现在不了解它，乱夸它。其实</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">不像没成功时候那么被人骂，也不是现在那么被人夸。大家为什么不能客观一点看待一个网站呢？不要人云亦云，不要在别人努力的时候，踩之；别人光耀的时候，捧之。客观一点吧。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客观的看</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，庞升东从不吝惜在发展用户上投资（包括硬件投资）。你看看在湖南，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的线下公交广告；在上海，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的灯箱广告。。。这些是什么？这些都是钱。客观的说，</SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">是<SPAN style="COLOR: #ff4500">坚决</SPAN>地用钱砸出</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">BBS</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">用户的，并且现在依旧在砸。这才是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">发展模式的本质</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。至于“泡与被泡”啊、“小聪明”啊、那些都是细节问题，都没起到决定性作用。一些新的创业者，如果想学习</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，没钱，那你怎么学都是细枝末节，怎么学都没戏啊。至于</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，换句话说，现在远远没到和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">分庭抗礼的地步。为啥，谁见过</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为发展用户而做广告和推广的？</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">真是很久没写博客了。实在有感于业界的风气。不客观，不深刻，不具有大局观。想想去年，我写的《</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">节向</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">学习》，可能是最早夸庞升东的人之一，那时多数人还在计较庞升东“流氓”什么的；而现在，晕，转向了，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">n</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多人又开始夸</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">51</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，这又成了潮流。呵呵。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">最后惯例做个广告哈：蚂蚁网因业务发展需要，继续扩大团队，现<B style="mso-bidi-font-weight: normal">急聘</B></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">名</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">.net</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">熟手，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">名数据库高手</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。有意者请发邮件：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">libing#gmail.com</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。谢谢。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt">&nbsp;</P>]]></description>
<author>麦田</author>
<pubDate>2008-5-28 1:23:00</pubDate>
</item>
<item>
<title><![CDATA[默哀]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/200852023446.shtml</link>
<description><![CDATA[<P>&nbsp;</P>]]></description>
<author>麦田</author>
<pubDate>2008-5-20 2:34:00</pubDate>
</item>
<item>
<title><![CDATA[“家乐福事件”的网络传播分析]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/2008420225140.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">今天</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">keso</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">分享了《中国经营报》记者李媛、李立、蔡放的深度报道</SPAN><SPAN lang=EN-US><A href="http://roll.jrj.com.cn/news/2008-04-19/000003553518.html"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>《抵制家乐福中的新意见领袖传播路线》</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。诚如</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">keso</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">所言，“<I style="mso-bidi-font-style: normal">记者的这种调查，有价值。。。，是因为每个互联网上的群体事件，一定有它自己的引爆路径，确实值得仔细分析</I>”。我仔细阅读了这篇报道，发现记者在分析家乐福事件的传播过程，确实提出了真问题：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，抵制事件是如何产生的；</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，抵制事件是如何传播的。但记者的答案显然错了——<B style="mso-bidi-font-weight: normal">远远高估</B>所谓“网络社区意见领袖”和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">mop</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网站在这两个阶段的作用。（这里，“网络社区”特指</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">BBS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">论坛）。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一、家乐福事件的传播过程</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">先概述一下“家乐福事件”的传播。它非常清晰地呈现五个阶段：一，酝酿，</SPAN><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:chsdate w:st="on" IsROCDate="False" IsLunarDate="False" Day="9" Month="4" Year="2008"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">9</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">日前</SPAN></st1:chsdate><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">后，法国站火炬传递结束当天，国内所有形式的媒体广泛、持续、高密度报道，尤其是对金晶的报道；二，网络传播，这大约是从</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">10</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">号开始，国内主要论坛出现第一版“动员令”（第一版“动员令”的特点是只号召北京地区抵制家乐福）；随后十来天，在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">群、</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">MSN</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">红心和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">BBS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">论坛持续传播；三，个人行动，</SPAN><st1:chsdate w:st="on" IsROCDate="False" IsLunarDate="False" Day="13" Month="4" Year="2008"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">13</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">日</SPAN></st1:chsdate><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，北京女艺人张萱在白石桥家乐福举牌抗议（即网上流传的白石桥</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">mm</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）；四，手机传播，基本上从</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">13</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">号之后，很多人的手机上都收到朋友传的相关抵制信息；五，群体事件，从</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">18</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">号开始，合肥、武汉、西安各地都有不同规模的到家乐福店抗议活动</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这里有一个值得注意的地方：在上述五个阶段全过程，自始至终都有传统媒体在进行持续、高强度、深度报道——<B style="mso-bidi-font-weight: normal">传统媒体和网络媒体整合互动报道，才使得“家乐福事件”成为最近半个月社会热点事件</B>。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">二、家乐福事件的产生原因</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">关于家乐福事件的产生，在《抵》文中，记者按图索骥，追到“抵制贴”最开始发表论坛（</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">mop</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）和发贴人（水婴）。这给人一个感觉，似乎家乐福事件能够产生，在于这些“意见领袖”在关键时刻做出关键作用。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">记者的调查功夫值得敬佩。但是，网络热点事件其实有两类。<B style="mso-bidi-font-weight: normal">第一类网络热点事件是基于“人”的</B>。比如芙蓉姐姐、艳照门——在基于“人”的热点事件中，确实存在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">key man</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，存在记者所言“意见领袖”。比如芙蓉姐姐事件中的芙蓉姐姐；艳照门中的陈冠希和奇拿。<B style="mso-bidi-font-weight: normal">第二类网络热点事件是基于“事”的</B>。比如轰炸大使馆事件，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">911</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">事件，以及这次的家乐福事件。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">具体以家乐福事件来说。它的产生，绝非因为“水婴”的一个帖子。事实上，没有“水婴”，还会有火婴、土婴。。。家乐福产生的真正原因，在于国内几乎所有媒体形式，在传播几乎同样的一条信息：以法国，美国为代表的西方媒体，在纵容</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">zd</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，抵制圣火。这里，我说的是所有媒体：电视，电台，报纸，网络门户，网络论坛，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">msn</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。。。。。。我们处于一个媒体的时代，当所有媒体，高强度、高密度说着同一个声音；那么对群众来说——这就是“真理”。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">群众是朴素的。当大家感到民族和国家受到侮辱时，每个人都本能地希望为民族和国家贡献一己之力。于是就有了行动。至于这个行动到底是“家乐福”，还是“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">lv</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”，只是一个或然事件；而行动本身，是一个必然事件。所以，从本质上来说，<B style="mso-bidi-font-weight: normal">家乐福事件之所以能产生，真正的始作俑者是所有媒体发出了“同一个声音”</B>。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">三、家乐福事件的网络传播特点：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">群和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">MSN</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的力量</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></B></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">对于上网多年的老网民，类似家乐福事件，我见过好几次了；而且事件产生原因如上所述。只要“同一个声音”过去存在，现在存在，将来还存在；那么过去，现在，将来也会不断出现这类事件。我毫不吃惊。都一拨拨的，就跟唱戏一样，你方唱罢我登场。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">60</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年代生人搞完了，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">70</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">生人上；</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">70</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">生人搞完了，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">80</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">生人上。现在是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">80</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">后当主角而已，以后还会有</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">90</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">生人出场。近百年来，咱中国什么都缺，就是不缺大好的热血青年。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这次家乐福事件，真正有新意之处在于网络传播中，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">群和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">msn</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">成为关键工具，尤其是前者。“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">群”完全可以说不是一个</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">IM</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">产品，而是“小社区”。在“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">群”参与下，中文网络传播形态可以用这样一个比喻：门户网站和大型社区类似<B style="mso-bidi-font-weight: normal">航空母舰</B>，产生“主要内容”；中小型网站和博客类似<B style="mso-bidi-font-weight: normal">护卫舰</B>，产生“补充内容”；</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">QQ</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">群类似<B style="mso-bidi-font-weight: normal">舰载飞机</B>，他们“飞”出去，专门负责“传播内容”。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">至于</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">MSN</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，这次“红星爱中国”的行动能广泛传播，关键得益于前段时间</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">MSN</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的慈善签名活动。那次活动是这次的“预演”，启蒙了多数</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">msn</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">用户使用签名来表达心情。否则，“红星爱中国”不可能会这么火。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">四、“网络推手”和“意见领袖”</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">最后想借这篇博客，说说“网络推手”和“意见领袖”。很多人对网络事件不熟悉，有误解，以为真的有什么“网络推手”。但其实如上叙述，网络两类热点事件中，第一类基于“人”的热点事件中，存在策划的可能性，存在“网络推手”。但关键还是“人”本身是否具有话题。比如芙蓉姐姐，没策划也能火，有了策划火得更大而已。第二类基于“事”的热点事件，绝对没有“网络推手”，只有关键媒体。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">至于“意见领袖”的情况差不多。当前中国存在专业领域的“意见领袖”；但不存在真正普遍范围的“意见领袖”。对于后者，除了</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">CCTV</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">和《人民日报》，谁又敢说自己是“意见领袖”呢？</SPAN></SPAN></P>
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<author>麦田</author>
<pubDate>2008-4-20 22:51:00</pubDate>
</item>
<item>
<title><![CDATA[“新广告的媒体”和“新媒体的广告”]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/2008411152036.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">昨天参加了由新浪和</SPAN><SPAN lang=EN-US><A href="http://www.asiaicc.com/"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>“第三种人<SPAN lang=EN-US>论坛<SPAN lang=EN-US>”（</SPAN></SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Times New Roman">Asiaicc</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>）</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">联合主办的“</SPAN><SPAN lang=EN-US><A href="http://finance.sina.com.cn/forum/08dszrlt/index.html"><SPAN style="http://blog.techweb.com.cn/FONT-FAMILY: Times New Roman">2008</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>新浪·第三种人<SPAN lang=EN-US>高峰<SPAN lang=EN-US>论坛</SPAN></SPAN></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”，感觉还是比较有收获。这个会议主要是广告业界人士，尤其是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">4A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司的老总级人员与新媒体（主要是互联网企业）的对话。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">Asiaicc</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">CEO</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">贺欣浩很年轻，但资源很不错，再加上联合新浪，所以来了一些</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">4A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司和网站的高层，使得这个会议比较有含金量。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">会议的具体情况不说了，有兴趣可以点击上面给出的链接，新浪有很详细的报道。就说说我参与的那场讨论中的一个体会细节：</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">安吉斯大中国区</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">CEO </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">李桂芬女士的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">PPT</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">给出一个有趣的数据：根据她们统计，目前消费者花费在互联网的时间是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">36%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，花费在电视上的时间是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">37%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，两者只相差</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个百分比；但是广告投放方面，投放在互联网上的只有不到</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">6%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，而投放在电视上的有</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">70%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">（这个数据可能记忆有点误差，但大致差别不大）——互联网媒体与电视媒体比较，时段上只有</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个百分比的差异，但广告投放量上有</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">10</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">倍的差异！这反过来就能证明，互联网确实“</SPAN><SPAN lang=EN-US><A href="http://maitian.blog.techweb.com.cn/archives/2006/200691521411.shtml"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>处处是蓝海</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”，可发展的空间，可预期的空间实在太大了。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">但现状是，以</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">4A</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">公司为代表的广告公司，以及广告主还是非常谨慎地在新媒体上投放广告。主要原因是——没法监测广告效果。所以贺欣浩的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">Asiaicc</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">他们大力推进“标准”，他们的思路是：如果能形成一个客观，可测量的、广告公司和广告主都能认可的新媒体广告投放标准，那新媒体广告的投放量会爆炸性增加。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在昨天的会议中还有一个有趣的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">PPT</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，是由阳狮大中国区董事长郑以萍演讲的。她的整个</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">PPT</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">主要都只说了一个理念：“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">co-creation</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”，联合创意。她的观点是，目前消费者在新媒体帮助下，具有了“传播”能力，这是和所有以前的广告受众不同的。因此广告要变革，要让消费者参与传播。而要做到这点，从广告公司来说，“创意”将更具有挑战性，不只是创意总监的灵感，需要新媒体参与进来，一起完成“创意过程”；随后，消费者参与进来，一起完成“传播过程”。我很认同这个观点，不过这里存在一个问题：在整个创意到执行的流程过程中，谁来</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">lead</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">？我认为这主要依靠广告公司，即他们是枢纽，联络一头是广告主，一头是新媒体。而当前尤其重要的是形成这样一种工作流程！先建立“流程”，然后才能建立“标准”。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在随后的对话中，安瑞索思</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">CEO </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">应宜伦提出一个观点：最好不要用“新媒体广告”，而用“互动广告”来定义目前的新形态广告。这个观点言简意赅，基本上也是我参加会议最大的收获，或者说一个顿悟：<B style="mso-bidi-font-weight: normal">现在变化的不是“媒体”形态，变化的是“广告”形态</B>。与其说“新媒体广告”，不如说“新广告”模式下，广告主、广告公司、媒体如何适应这种变化。而这，对三方都是挑战，也是机遇。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">最后义务打一个广告：</SPAN><SPAN lang=EN-US><A href="http://finance.sina.com.cn/forum/08dszrlt/index.html"><SPAN style="http://blog.techweb.com.cn/FONT-FAMILY: Times New Roman">2008</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US>新浪·第三种人<SPAN lang=EN-US>高峰<SPAN lang=EN-US>论坛</SPAN></SPAN></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在上海和广州还有两场，有兴趣的可以去听听，可能会有收获的。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>]]></description>
<author>麦田</author>
<pubDate>2008-4-11 15:20:00</pubDate>
</item>
<item>
<title><![CDATA[Facebook的核心竞争力]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/2008331214338.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这是我关于</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">系列文章的第三篇（</SPAN><SPAN lang=EN-US><A href="http://maitian.blog.techweb.com.cn/archives/2008/200839221857.shtml"><SPAN style="http://blog.techweb.com.cn/FONT-FAMILY: Times New Roman">1</SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，</SPAN><SPAN lang=EN-US><A href="http://maitian.blog.techweb.com.cn/archives/2008/20083102395.shtml"><SPAN style="http://blog.techweb.com.cn/FONT-FAMILY: Times New Roman">2</SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">），也是近期最后一篇吧。开篇明义，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的核心竞争力有两点：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，“主体间性”的“视角”；</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，能设计出“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">poke</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”应用的“网感”——前者是产品，后者是运营。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">产品。</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">和</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">可以对比的是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。看名字就知道“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”的视角是“我”，而事实上也是如此。在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的结构中，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">profile</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">页面（个人空间）是用户的中心，登录后首页是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">profile</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的后台。用户活动从</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">profile</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为起点，然后</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">browse</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">漫游，最后回到自己或他人的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">profile</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。总之，</SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">myspace</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的关键词是“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">profile</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”；而</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的关键词是“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">feed</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">Facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">feed</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">不是自己的（虽然也有自己的），而是朋友的。从主体性的“我”，转移到了“主体间性”的“朋友关系”，就是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">架构上优于</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">之处。主体性是现代性，主体间性是后现代性。互联网是后现代性的。所以</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">更“互联网”。这就好比宝马从北京跑到天津，你让它跑土路也能到，跑高速路也能到，但跑高速路明显要“适配”一些。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">Facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">模式相比</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">模式，更“适配”于互联网。就这个道理。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">运营。</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">类型网站是一个动态发展过程。所谓动态，就是产品和运营策略不断互相调适，磨合。说到底，是整个团队的“网感”和“执行力”的结合。而</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">Facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的团队能设计出“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">poke</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”这样的应用，神来之笔，太牛</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">x</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">了。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">Poke</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">如同一个“窗口”，让人得以窥视出高手的功力。再详细说说：在</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">火暴之前，其实国内</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">bsp</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">已经出现了“踩一下”这样的需求，包括</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">qq</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">空间都有用户自组织的“互踩联盟”。所以，<B style="mso-bidi-font-weight: normal">“踩一下”其实是一个网民常用的“动作”，但国内没有一个人从中策划出</B></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">poke</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，<B style="mso-bidi-font-weight: normal">直到</B></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">告诉我们</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">poke</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。我们这些做互联网的，都应该感到惭愧。不过，哈，还有一个机会：“沙发”也是一个常用的“动作”，做</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">sns</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的朋友可以琢磨一下，看能否设计出有趣的应用。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">Facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">没有什么神秘的，而类似起步立足于校园、开放</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">api</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">等等，其实都是战术层面的胜利。我上面说的两点，一个是产品结构，一个是团队能力，才是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的真正核心竞争力，真正的问题。就好像下棋，</SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">主体间性的视角结构，相当于“布局”；而设计出</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">poke</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的能力，类似于“手筋”；开放</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">api</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">之类的，都只相当于“官子”了</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。在一个新兴的蓝海市场，关键还是布局和手筋。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">目前国内</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">sns</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">潮流兴起，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">也成了“显学”。不过很多人对</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的理解，还局限于现象本身，没有穿透力，不能提炼出</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的核心模式，所以很多“形似”的网站。马列主义还要和中国革命的实践结合呢，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">如果学成了教条，绝对完蛋。更进一步，其实我认为不可能有谁学得了</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Times New Roman">facebook</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">——即使学了“结构”，也学不了“网感”。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left>&nbsp;</P>]]></description>
<author>麦田</author>
<pubDate>2008-3-31 21:43:00</pubDate>
</item>
<item>
<title><![CDATA[忍耐：从“myspace中国”到“聚友”]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/200832815450.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国前两天启用了中文名“聚友”。也许一些人忽视了，罗川他们其实还启用了拼音域名</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt"><A href="http://www.juyou.com/"><SPAN style="http://blog.techweb.com.cn/FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">juyou.com</SPAN></A></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt"><A href="http://juyou.com.cn/"><SPAN style="http://blog.techweb.com.cn/FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">juyou.com.cn</SPAN></A></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt"><A href="http://www.juyou.cn/"><SPAN style="http://blog.techweb.com.cn/FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">juyou.cn</SPAN></A></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">——实际上，基本上全套“聚友”都归属</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国了。对于这个中文名，有博友在我的博客留言，认为不太好，因为“没有谐音”。但这个朋友可能没想过，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">无论怎么谐音，读起来都是</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">4</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个音节；那么，传播上怎么能有两个音节的“聚友”好呢？更进一步，为什么</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中文名就必须要谐音呢？！</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">从这个细节上，反而，我看出的是罗川和团队在</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国进行本地化的“决心”。基本上从去年</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">4</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国上线伊始，罗川就在反复强调他们是一块非常“独立”的业务，并不受</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace.com</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">业务制约，后者主要只是一个投资方，以及平台提供者。但业界很多人还是用</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">yahoo</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">ebay</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">等等跨国互联网公司的老眼光在看待</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国。这可能是大家的一个误解。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt"><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">随着“聚友”的启用，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国进入中文互联网将近</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">1</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年。回头看看这一年，罗川好像给自己和团队打了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt"><A href="http://www.techweb.com.cn/people/2008-03-27/311248.shtml"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US style="FONT-SIZE: 12pt">“</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">60</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US style="FONT-SIZE: 12pt">——</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">70</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><SPAN lang=EN-US style="FONT-SIZE: 12pt">分<SPAN lang=EN-US style="FONT-SIZE: 12pt">”</SPAN></SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。但业界有一些年轻的博客作者，可能不这么看。这里就有一个有趣的问题：如何真正评判一个网站的发展？这篇博客就想谈谈这点。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspce</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国的发展模式和新网站不同，他有既有的平台和用户基础（</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace.com</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">），但他牵涉到平台和用户的转移，而在这个工作中，又需要发展新用户——这使得罗川团队的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国，特别像“<B style="mso-bidi-font-weight: normal">一边装修，一边入驻</B>”，需要同时解决“产品”和“用户”两个问题。而一般的新网站不需要如此“并发”任务，新网站可以“<B style="mso-bidi-font-weight: normal">先装修，再入驻</B>”。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt"><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客观的说，“一边装修，一边入驻”的难度要高。而从一年后的情况看，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspac</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国在个关键问题上，其实处理的还可以。其标志是一，产品中文化逐步完成，同时开放</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">api</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">等关键性的产品新功能即将推出——“装修”问题基本解决了；二，确实存在一批活跃的种子用户，至少是十万量级——“入驻”的问题基本解决了。</SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">2008</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年的罗川和团队，不再需要“两面做战”，只需要发展用户</SPAN></B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt"><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">所以客观的说，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国这一年其实做的不错，打好了根据地。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt"><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">那么为什么业界会对</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国有所批评呢？其实业界的一些批评是对的，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspac</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国过去一年确实犯了一个策略上的错误：有一段时间，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国在用做</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">BBS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的思路，来做</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。这种思路，其实对做</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的人是非常有诱惑的，因为它能快速见流量，见用户增长；但是——用户流失率也非常高。<B style="mso-bidi-font-weight: normal">而成功的</B></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网站，最关键的指标其实是：用户流失率。用户流失率低，是</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网站的充分必要条件。</SPAN></B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">当你做了一个用户流失率很高的应用，其实，你就不是在做</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Myspce</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国去年有段时间，即在这个关键问题上，走了弯路。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt"><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">但与此同时，很多对</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国的批评，也是不靠谱的。比如有人列举三大失误“网站首页形象”、“市场运作保守”、“人群年龄偏大”——这种说法太外行了。尤其是其中第</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">2</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">条，不仅不对，而且完全说反了。我和大家打赌吧，“市场运作不保守”的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网站，比如最近有一家猛烈烧钱，猛投广告，猛做博客宣传，号称</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">90</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">后的网站的“</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">xxx</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">圈”——让我们对这个网站的下一步发展，拭目以待吧。说实话，很多人确实对</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">不懂行，虽然他们懂很多理论。其实对站方操盘来说，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">是一个漫长而忍耐的过程。凡是试图用金钱“催生”</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的网站，都完蛋了；或者正在完蛋</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">ing</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SNS</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网站的关键考验是：忍耐，对时间的忍耐</SPAN></B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">说回来。从</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">myspace</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国到聚友，罗川的团队有过试错，但完成了“基本盘”。往后几年，如果他们能更稳健和忍耐，更</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">focus</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">到目标用户；还是非常值得期待的。</SPAN></SPAN></P>
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<author>麦田</author>
<pubDate>2008-3-28 15:45:00</pubDate>
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<title><![CDATA[百度Hi：战术不错，战略存疑]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/200832714599.shtml</link>
<description><![CDATA[<P class=MsoNormal style="TEXT-ALIGN: left" align=left><SPAN style="FONT-WEIGHT: bold"><SPAN style="FONT-FAMILY: 宋体"></SPAN><SPAN lang=EN-US></SPAN></SPAN><SPAN style="FONT-WEIGHT: bold"><SPAN style="FONT-FAMILY: 宋体"></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体">百度</SPAN><SPAN lang=EN-US>Hi</SPAN><SPAN style="FONT-FAMILY: 宋体">的产品还可以，不过确实如白鸦所言，“</SPAN><SPAN lang=EN-US><A href="http://uicom.net/blog/?p=728">IM<SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体"><SPAN lang=EN-US>这个领域已经相对成熟，很难真正的创新</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体">”。百度的产品，应该说在中文互联网中一直保持很高水平，其关键在于设计思路：<SPAN style="FONT-WEIGHT: bold">简单，快速，稳定</SPAN>。百度</SPAN><SPAN lang=EN-US>Hi</SPAN><SPAN style="FONT-FAMILY: 宋体">这个产品之所以不错，就是它能在繁多的</SPAN><SPAN lang=EN-US>IM</SPAN><SPAN style="FONT-FAMILY: 宋体">功能中，拒绝诱惑，保持了百度一贯的设计思路，做到了“奥卡姆剃刀”。</SPAN></P>
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<P class=MsoNormal style="TEXT-ALIGN: left" align=left><SPAN style="FONT-FAMILY: 宋体">我们现在说起来“简单”容易，但其实最难的就是把事情做“简单”。说个例子对比一下大家就能明白：同样是</SPAN><SPAN lang=EN-US>IM</SPAN><SPAN style="FONT-FAMILY: 宋体">，大约一年多前，业界的一家</SPAN><SPAN lang=EN-US>IM</SPAN><SPAN style="FONT-FAMILY: 宋体">公司老总请我吃饭，让我对他们的产品和运营提一些建议。他们的运营方案非常多，想了很多主意；但我很直接的说，第一，</SPAN><SPAN lang=EN-US>IM</SPAN><SPAN style="FONT-FAMILY: 宋体">不用做了，对于那家公司，做</SPAN><SPAN lang=EN-US>IM</SPAN><SPAN style="FONT-FAMILY: 宋体">真的没太大必要；第二，如果非要做</SPAN><SPAN lang=EN-US>IM</SPAN><SPAN style="FONT-FAMILY: 宋体">，一定一定一定保持产品最简单。当时我告诉他，</SPAN><SPAN lang=EN-US>msn</SPAN><SPAN style="FONT-FAMILY: 宋体">之所以从</SPAN><SPAN lang=EN-US>qq</SPAN><SPAN style="FONT-FAMILY: 宋体">“虎口夺食”，而网易泡泡却做不到，除了</SPAN><SPAN lang=EN-US>msn</SPAN><SPAN style="FONT-FAMILY: 宋体">有</SPAN><SPAN lang=EN-US>windows</SPAN><SPAN style="FONT-FAMILY: 宋体">内置优势外，很重要的是当时</SPAN><SPAN lang=EN-US>msn</SPAN><SPAN style="FONT-FAMILY: 宋体">简单，只有核心功能。</SPAN></P>
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<P class=MsoNormal style="TEXT-ALIGN: left" align=left><SPAN style="FONT-FAMILY: 宋体">后来那家公司在产品上，还是没有做到简单；而百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">做到了。很难得。大家再想想</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">这个项目，肯定也是团队反复沟通，大家都会对</SPAN><SPAN lang=EN-US>im</SPAN><SPAN style="FONT-FAMILY: 宋体">提出若干建议和设想。从</SPAN><SPAN lang=EN-US>n</SPAN><SPAN style="FONT-FAMILY: 宋体">多想法中删繁就简，做出现在这样一个功能精炼，但核心应用完善的产品，这就是百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">战术上的成功。</SPAN></P>
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<P class=MsoNormal style="TEXT-ALIGN: left" align=left><SPAN style="FONT-FAMILY: 宋体">但随着百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">上线，百度的战略，我认为倒越来越值得存疑。对于百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">，魏武挥有一句很精辟的评论，“</SPAN><SPAN lang=EN-US><A href="http://weiwuhui.com/archives/739.html"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体"><SPAN lang=EN-US>百度需要</SPAN></SPAN>hi<SPAN lang=EN-US style="FONT-FAMILY: 宋体"><SPAN lang=EN-US>胜于用户需要这个</SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体">”。非常到位！其实从</SPAN><SPAN lang=EN-US>05</SPAN><SPAN style="FONT-FAMILY: 宋体">年下半年开始，我认为超女事件引发贴吧的成功，对百度战略产生了深远的影响。概述之，<SPAN style="FONT-WEIGHT: bold">百度从一个面向“客户”的网站，重心在慢慢向面向“用户”的网站倾斜</SPAN>。从中期商业利益上来说，我个人不认为这种“倾斜”是正确的，绕了——<SPAN style="FONT-WEIGHT: bold">百度不应和腾讯</SPAN></SPAN><SPAN lang=EN-US style="FONT-WEIGHT: bold">pk</SPAN><SPAN style="FONT-WEIGHT: bold; FONT-FAMILY: 宋体">，百度真正的对手是阿里巴巴</SPAN><SPAN style="FONT-FAMILY: 宋体">。</SPAN></P>
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<P class=MsoNormal style="TEXT-ALIGN: left" align=left><SPAN style="FONT-FAMILY: 宋体">之所以有如此“倾斜”，我认为百度可能存在一种思路，即认为“社区”是对“搜索”的补充。没错，“社区”是对“搜索”的补充，但是作为站方百度来说，不意味着“社区”就成了重点，比建设社区更重要更急迫的是如何将“社区”的沉淀，转化为搜索的“产品”。举例来说，比如“百度新闻”就远比“百度空间”重要；百度面向中小企业服务，就远比百度</SPAN><SPAN lang=EN-US>C2C</SPAN><SPAN style="FONT-FAMILY: 宋体">重要。。。。。。我所认为合适的战略，百度只需要做好“一个中心，两个基本点”核心业务：<SPAN style="FONT-WEIGHT: bold">“中心”是百度网页搜索；两个基本点是“百度新闻”和“百度</SPAN></SPAN><SPAN lang=EN-US style="FONT-WEIGHT: bold">B2C</SPAN><SPAN style="FONT-WEIGHT: bold"><SPAN style="FONT-FAMILY: 宋体">或</SPAN><SPAN lang=EN-US>B2B</SPAN></SPAN><SPAN style="FONT-WEIGHT: bold; FONT-FAMILY: 宋体">”</SPAN><SPAN style="FONT-FAMILY: 宋体">——这个战略，就是一个面向“客户”，而不是“用户”的百度战略。</SPAN></P>
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<P class=MsoNormal style="TEXT-ALIGN: left" align=left><SPAN style="FONT-FAMILY: 宋体">现在百度的战略，有点乱。我们就以百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">来说。<SPAN style="FONT-WEIGHT: bold">百度</SPAN></SPAN><SPAN lang=EN-US style="FONT-WEIGHT: bold">hi</SPAN><SPAN style="FONT-WEIGHT: bold"><SPAN style="FONT-FAMILY: 宋体">最适合的类比产品是淘宝旺旺，而不是</SPAN><SPAN lang=EN-US>qq</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体">。这可能也是百度站方所希望的定位。但淘宝旺旺是建立在淘宝之上的，百度的</SPAN><SPAN lang=EN-US>c2c</SPAN><SPAN style="FONT-FAMILY: 宋体">还没出来，现在的百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">事实上是建立在贴吧和空间基础上。旺旺没有想颠覆</SPAN><SPAN lang=EN-US>qq</SPAN><SPAN style="FONT-FAMILY: 宋体">，它是一个专业的</SPAN><SPAN lang=EN-US>IM</SPAN><SPAN style="FONT-FAMILY: 宋体">，但发展起来现在其实也很大了；而百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">可能也不想颠覆</SPAN><SPAN lang=EN-US>qq</SPAN><SPAN style="FONT-FAMILY: 宋体">，但它目前没有一个“专业”的背景，因此只能依赖贴吧和空间这些和</SPAN><SPAN lang=EN-US>qq</SPAN><SPAN style="FONT-FAMILY: 宋体">类似的用户群体。这就看起来好像百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">在和腾讯</SPAN><SPAN lang=EN-US>pk</SPAN><SPAN style="FONT-FAMILY: 宋体">。百度</SPAN><SPAN lang=EN-US>Hi</SPAN><SPAN style="FONT-FAMILY: 宋体">就存在这样的“错位”。而造成的原因，就是上述百度在战略上对面向“客户”还是“用户”的犹豫。所以最近外电报道，</SPAN><SPAN lang=EN-US><A href="http://www.techweb.com.cn/news/2008-03-26/310769.shtml"><SPAN lang=EN-US style="http://blog.techweb.com.cn/FONT-FAMILY: 宋体"><SPAN lang=EN-US>百<SPAN lang=EN-US>度空间成为中国第二大社交网络</SPAN></SPAN></SPAN></A></SPAN><SPAN style="FONT-FAMILY: 宋体">。这可能对于百度来说，不是什么好事。</SPAN></P>
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<P class=MsoNormal style="TEXT-ALIGN: left" align=left><SPAN style="FONT-FAMILY: 宋体">最后说一个小细节。“百度</SPAN><SPAN lang=EN-US>hi</SPAN><SPAN style="FONT-FAMILY: 宋体">”这个名字，我认为多少有点问题，有点取巧，其实不太好。恰好</SPAN><SPAN lang=EN-US>myspace.cn</SPAN><SPAN style="FONT-FAMILY: 宋体">最近启用中文名“聚友”。“聚友”这个名字，相对来说就更大气一些。对了，关于</SPAN><SPAN lang=EN-US>myspace.cn</SPAN><SPAN style="FONT-FAMILY: 宋体">启用中文名，其实也有一些意思，回头有时间再续。</SPAN></P>]]></description>
<author>麦田</author>
<pubDate>2008-3-27 14:59:00</pubDate>
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<title><![CDATA[蚂蚁，discuz和谢文“一起”]]></title>
<link>http://maitian.blog.techweb.com.cn/archives/2008/2008317235050.shtml</link>
<description><![CDATA[<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; m